Welcome to Scriptura, the best place to find cheap web hosting in Australia! Aside from offering the cheapest web hosting packages around, we also have a ton of info on the site around web design and seo, as these all tie in with web hosting. Without a fast website on a good host, it doesn’t matter how good the site looks, or how effective the seo is. A slow website will hurt your bottom line! So we decided to combine all these aspects into one resources.
Cheap hosting vs dedicated hosting
Why should you pay the extra price for dedicated hosting for your website, compared to cheap web hosting of the shared type? That may seem like a valid question, but you must realize that there are numerous advantages that can be gained for yourself and your website if you just sign up for a dedicated Australian web hosting service. If you want to know more specifics of those advantages, then read on below.
More reliability
If you are concerned about the reliability of your website, then looking for the cheapest web hosting in Australia is probably not the way to go. Having a dedicated web hosting service for your website will ensure that it will always be up whenever anyone needs it. This can be a huge advantage, because the more reliable your website is, the more traffic you will get. You will also get happier website users if you have a reliable website.
More value
While grabbing a cheap web hosting package sounds great, you will actually get more value for your money when you pay for dedicated web hosting in Australia. You can get your money’s value back because you could gain features that you otherwise would not get. You could also gain your money’s value in return because you could end up saving a lot of your own time and energy, by using dedicated web hosting in Australia for your website.
More features
There is a load of features that you could potentially gain by signing up for dedicated web hosting in Australia. You could get features, which will improve security, speed, convenience, and many other things if you just use dedicated web hosting. For example, you could gain the ability to backup copies of your website, if you use dedicated web hosting.
More Security
Security can be a huge concern with many websites, especially for those that deal in digital transactions. So if you want a safer website, one that is free from malware and hacks, you should consider using dedicated web hosting instead of just getting a cheap host. You will get added features that will improve your website’s security.
More Support
One of the best things that you can get from a web hosting service is the support that you can get. You will be able to have many of your problems fixed before they can become bigger issues. This is because many of these web hosting services have got very exemplary support, even cheap ones.
All of these advantages will have a huge impact on your website. So you will need to search for an appropriate web hosting in Australia (whether it’s cheap web hosting, or a dedicated server), which will be the best one to use for your website. And in order for you to do this, you will need to search for a web hosting service that has got a good reputation. And to find one with a good reputation, you may want to take a look at reviews. By checking out reviews of reputable Australian web hosting services, you may be able to make your search for one a much shorter process.
A bit about organic traffic: How to grab local traffic.
Using local SEO searches normally yields two types of results. These include organic and Google maps. Each of these results is attained through the use of different approaches but entails optimizing the web page for local searched. This optimization takes into account contact information, business descriptions and local keywords that you use on your web page.
The organic creation of local search requires the use of keywords that pertain to the local area within which the business is located. This includes the use of the keywords in the most natural way on the SEO articles that are created for this purpose. Over stuffing of keywords may result in the recognition of the article as spam and affect the rating and ranking of your website.
To ensure that your business appears on Google maps, information regarding the business location must be provided. This will include the contact information as well as the postal and physical addresses of the business. The other information that is required will include hours of operations as well as the services and products available from your store.
Having your contact information on search engines
For effective local identification of your website, you need to provide your business contact information in the web design itself. This can be done through the use of an hCard and schema.org. An hCard is a microformat that is used to publish information about individual persons and companies on the web browser. Schema.org is a collaborative effort by three major browsers that include Google, Yahoo and Bing to structure data on the web. The schema for local businesses focuses on data that search engines identify in order to produce the best and most reliable results.
Effectiveness of this method
Chances are high that business names are not used in the creation of SEO articles. In its place, businesses tend to use names of local places where they have their operations. This when coupled with your local contacts provided on the same provides two avenues on which the business is found in using local searches.
Among the most common plugins available for this purpose include:
- Yoast Local SEO – This is a module created for WordPress. It provides search engines with all information that they require to conduct an extensive search. Through the use of a store locator, it will provide information about single or multiple locations that are available within the locality in which the search is conducted. As well, it will provide information regarding the store in relation to the provision of direction by use of route planners and site maps.
- Local business superpack. This is a package that has been created with local businesses in mind. It is used to provide all information regarding the business operations which may be required by its range of clients. The information provided through this application includes route planning, testimonials, Google maps. This is created in applications that look great on mobile devices to ensure that it is accessible by all, irrespective of the device used in accessing it.
- Local search SEO contact page – Unlike the others, this is a free plug-in that is enhanced to ensure that data regarding your information for both hCards and schema.org is displayed. It has the capacity to generate QR code, Google map, geo-tag co-ordinates and social media buttons among others. Set up for this feature is easy as it only entails filling out a form with the basic business information. With this information, visitors upon conducting a search get a detailed list of how to get to your business with ease.
- WordPress local SEO – This is a free plug-in that comes enhanced with a variety of great features. To give you the best of their service, the application brands your information using your business title and logo. As such, it will provide visitors with contact information, hours of operation and Google maps. Furthermore, it is enhanced for use of basic or advanced features depending on your expertise and business needs.
Tips to improve on local listings
- Keep a constant check on the performance of the website through both search results. That includes both organic and maps. It is upon consideration for the performance on these rankings that choices on the steps to take for improvement can be made.
- Make continuous utilization of SEO practices.
- Ensure that your contact information is available in the footer of your web page. This can be done either manually or through use of plug-ins.
- Change the permalink structures to include the titles of the SEO articles. This ensures that your business location is indicated in the articles URL.
- Always ensure you provide adequate and reliable contact information.
- Seek for clients reviews and place them on your website. Embrace various models of online marketing, including the use of social media
In most small and medium size businesses, it is locals who provide the largest clientele and a platform on which the business can grow effectively. It is for this reason that having the business within the reach of locals and providing adequate information on its location is essential. This not only directs clients to your business but also ensures a great way to improve on customer confidence. However, effective tools are required to ensure that the sought benefits through use of SEO are achieved.